- Easier - A survey,
sometimes called a poll, is a study of what people
think or believe about a topic or question. Surveys
are usually done by questionnaire, interview, or
- Harder - Public
opinion polls are useful in tracing people's views
on important social issues. Polls are used to
assess people's preferences in political races, and
the results are used to predict election results.
Surveys are often employed in marketing and
advertising research to measure and predict
consumer's reaction to products.
- The Gallup Organization is a for-profit
think-tank that has studied human nature and
behavior for more than 70 years.
- Related Websites:
- 2) Pew Research Center for the People and the
- 3) Polling Report http://www.pollingreport.com/
- 4) Zogby International http://www.zogby.com/
- In the past 40 years, the Harris Poll has
surveyed millions of people from more than 90
- Related Website and Section:
- 2) Harris Poll Online http://vr.harrispollonline.com/
- 3) HarrisZone http://www.harriszone.com/
Delta Kappan Gallup Poll by L.C. Rose and
- This annual poll surveys people's attitudes
toward the public schools.
Center for Public Opinion Research at the
University of Connecticut
- This center maintains the world's largest
collection of public opinion information.
After visiting several of the websites,
complete one or more of the following
- Take Part in an Online Survey.
Out at Yahooligans and complete
an online survey. You can also see the
topics and results for previous surveys.
Another weekly online survey can be at
Do You Think? at KidsCom. You
may submit your own survey topic ideas;
maybe yours will get selected for an
- Track Public Opinion on an
Issue. Explore the Gallup
Poll site and identify information on
a social issue or concern. Trace the
history of public opinion related to your
issue. Create a timeline showing changes
in opinion over time. Identify key turning
points in public opinion. Speculate on
reasons for these changes.
- Submit Issues to the Gallup
Poll. First visit the Gallup
Poll site to identify the types of
issues that have been polled. Create a
list of questions you'd like the Gallup
Poll people to explore. Narrow your list
down to the top 3 to 5 items. Email them
to the web site.
- Follow a Political Campaign through
the Polls. Select a political campaign
from recent history. Trace changes in
public opinion in the year leading up to
the election. What conclusions can you
draw? How could you use this information
if you were developing a political
- Develop and Administer Your Own
Poll. Develop and conduct a public
opinion poll in your school on this issue.
Identify the issue you want to learn
about. Select the method of polling that
you are going to use. Work with a teacher
or administrator to get approval of your
poll and polling procedure. Compare your
results to national and global polls. How
are they alike and different? Why?
- Create an Online Poll. You can
create a poll without having your own
website! Use the Poll
Generator found at Public Safety
Data Polls. You have to register you
name and password and then define the type
of poll you wish to create. You have a
choice of multiple choice or yes/no
questions. Your poll will then be created
and given a unique URL address. You can
require users to give their name. Use a
free poll generator site like mypoll.net
to create your own poll to add to your
website. Change it periodically. Examine
the specific guidelines for each of the
poll generator sites.
- More Websites
- This website provides the results of current or
recently conducted public opinion surveys.
- Similar Websites:
- 2) LA Times Polls http://www.latimes.com/news/custom/timespoll/
- 3) Poll Vault at Washington Post
- 4) USA Today/CNN/Gallup Poll http://www.usatoday.com/news/polldex.htm
- 5) USA Today/CNN/Gallup Poll Results http://www.usatoday.com/news/poll001.htm
Social Survey Codebook
- The General Social Survey is an almost annual
personal interview survey of U.S. households
conducted since 1972 by the National Opinion
Research Center (NORC).
- Related Websites:
- 2) Center on Policy Attitudes http://www.policyattitudes.org/
- 3) Data Sources (Links-site) http://www.stat.lsa.umich.edu/~faraway/data.html
- 4) Inter-University Consortium for Political
and Social Research (ICPSR)
- 5) Odum Institute for Research in Social
- 6) Public Agenda Online http://www.publicagenda.org/
- 7) Social Science Data Archives http://www.nsd.uib.no/cessda/namer.html
- 8) Social Science Data on the Net from
University of California, San Diego
Frequently Asked Questions at
- This site has the answers to the most
frequently asked questions about CNN polls.
- Related Website:
- 2) Polls - Frequently Asked Questions http://www.cnn.com/ALLPOLITICS/1997/gen/indepth/polls/faq.html
Opinion Polls on the Internet from the
Richter Library, University of Miami
- This links-site connects to online sources for
guides, E-journals, databases, data archives,
national polls, organizations, and academic
research on public opinion.
- Related Links-Site:
- 2) Data Directory at the Washington
- This 'consumer's guide' to public opinion data
on a range of economic and related issues, such as
education, trade, and Social Security.
101 A Complete Guide to a Successful
Survey from Perseus Corporation
- Although this article is written for the
business world, it has lots of good information
about the design and use of a survey.
- Related Website:
- 2) Survey Research Methods at the American
Statistical Association http://www.stat.ncsu.edu/info/srms/srms.html
Survey at National Public Radio
- This poll by National Public Radio, the
Kaiser Family Foundation, and Harvard's
Kennedy School of Government shows that
people overwhelmingly think that computers and the
Internet have made Americans' lives better.
- Websites For Teachers
Survey (Grade 3)
- This is a mathematical problem solving activity
involving a pet survey, where students record and
interpret information from a student made
Center Orientation Survey (Grade 6)
- Students first take a survey on reading
preferences and Internet use, use the data to
construct a graph, and then interpret the
- Here is a lesson on polls from Channel One.
- Students will find out about their own
attitudes and habits of littering.
- Related Website:
- Recycling Survey http://curry.edschool.virginia.edu/curry/class/edis/590s4/Miller/Recycling_Survey.htm
Free, Or Not Too Free? (Grades 6-12) from
The New York Times Company
- In this lesson, students will create a survey
that examines what level of electronic surveillance
might be acceptable to members of the school and
community. Students then poll the community, and
analyze the results in the form of graphs and a
written news article.
paper & pencil
charts & graphs
- Created by